Interpretive Reading
The Reading crawls your full site, reads every page perceptually, and compares the signal system against what you intend. Seven questions. A structured perceptual analysis that names what's already working and where the signal diverges from the intent.
Takes about 2 minutes to complete. Results ready in 60–90 seconds.
URL
What is your brand's website URL?
The Radar will crawl your homepage and discover internal pages automatically.
Include the full domain. We'll add https:// if needed.
Email for results link (optional). We'll include your reading in the diagnostic flow.
01 / 07
What role does your brand play
in the world?
Choose the one that captures how you intend to move people.
02 / 07
What is the exact moment your
customer is in when they need you?
Not who they are — where they are. The situation, the feeling, the decision they're facing.
03 / 07
What would your brand defend publicly
even if it cost you customers?
Not your value proposition — your conviction. The thing you won't compromise on.
04 / 07
How would you describe your brand voice?
Select the voice that most closely describes how you communicate — or intend to communicate.
05 / 07
What visual register do you intend
to operate in?
The feeling your visual world is meant to produce — not the literal elements.
06 / 07
Where does your brand position itself
on price?
Not aspirational — actual. Where customers currently perceive your pricing.
07 / 07
How do you intend to be perceived?
In one or two sentences, describe the perceptual world your brand is trying to inhabit. Not your positioning statement — the impression, the feeling, what a first-time visitor should carry away.
Reading the
perceptual system.
The engine is crawling your site, reading each page, and synthesizing across the full signal system. This takes 60–90 seconds.
Interpretive Reading
System-level reading
Perceptual register
Intended
Observed
Register tension
Perceptual drift
Coherence map
System contradictions
Pages read